We at Shuddh Mithaas may be a new name in the world of Indian confectionery, but our roots run deep. With an overseas legacy of more than 45 years in the Food & Beverage industry, we bring with us generations of experience, passion, and commitment to purity.

Our vision is to redefine Indian sweets — making them artisanal, wholesome, and rooted in tradition. Every creation at Shuddh Mithaas is a harmonious blend of modern craftsmanship and Vedic-inspired preparation, preserving the authenticity of age-old recipes while embracing a health-conscious approach.

We use pure, natural ingredients — no refined sugar, artificial flavors, or preservatives — ensuring that every sweet is both nourishing and indulgent. From our kitchen to your celebration, each piece is crafted with care, culture, and creativity.

At Shuddh Mithaas, we’re not just making sweets — we’re creating an experience of purity, artistry, and mindful indulgence

Vision

To take the purity and artistry of Indian mithaas across India and beyond — blending ancient Vedic traditions with a modern, health-conscious philosophy.

We envision Shuddh Mithaas as a name synonymous with authenticity, wellness, and indulgence, reaching hearts and homes across the nation and eventually, the world.

Mission

At Shuddh Mithaas, our mission is to:

• Revive the true essence of Indian sweets through artisanal craftsmanship and natural ingredients.

• Create a healthier way to celebrate sweetness, free from refined sugar, artificial flavours, or preservatives.

• Bridge the gap between heritage and modernity, bringing timeless recipes to today’s mindful generation.

• Expand Pan-India and grow globally while upholding our core values of purity, tradition, and innovation.